Twitter wanted to educate users about its privacy policy in an engaging way. To bring this vision to life, Jon collaborated with the creative team at Code and Theory to develop concepts for what ultimately became a fun, retro-inspired game. Each level unpacked different aspects of the policy, turning complex information into an interactive experience. This approach helped Twitter transform a traditionally dry subject into an entertaining and memorable journey for users.
Agency:
Code and Theory
Creative Director:
Craig Kind
Associate Creative Director:
Jon Sontag
Game Designer:
Momo Pixel