ukumi
Ukumi, an AI-driven video editor for podcasters, set out to revolutionize how creators transform raw video recordings into polished, professional episodes. Jon personally crafted the brand experience, designing a bold visual identity, intuitive web interface, and conceptual animations that demonstrated Ukumi’s cutting-edge capabilities. By focusing on clarity and creativity, these elements helped new customers and investors immediately understand the product's transformative power. The result was a cohesive and engaging presentation that positioned Ukumi as an industry leader, inspiring confidence and enthusiasm in its audience.
The logo mark was created to exist in both a static, perfectly cropped state, and an illuminated state, coming to life when active as a living entity representing the brand. It interacts and responds as an AI agent and creative partner.
Creative Director:
Jon Sontag
Motion Designer:
Jon Sontag
Graphic Designer:
Jon Sontag
Brand Strategist:
Garrett Nelson