CALIFORNIA PIZZA KITCHEN
California Pizza Kitchen wanted to reimagine their digital presence with a new website that captured their vibrant, California-inspired identity. Jon led a production team at Code and Theory to create a mix of studio and lifestyle content, blending storytelling with visual appeal. This collaboration provided CPK with dynamic assets for the launch, ensuring a cohesive brand experience. The result was a modern platform that elevated CPK's digital footprint and set the stage for deeper customer engagement.
One of the biggest challenges was doing a complete overhaul of their entire 120+ item menu, including all of their pizza varieties. Not only were these captured in just a few days, using a studio space built within one of their locations, it was done with a perfect blend of consistency and variety to bring their menu to life.
Utilizing other CPK locations in the area, additional lifestyle assets were captured of their staff preparing food and serving drinks to further support the reinvigorated imagery across the site.
Agency:
Code and Theory
Creative Director:
August Kreowski
ACD:
Laura Polkus
Art Director:
Jon Sontag
Executive Producer:
Ashley Heltne
Producer:
Rob Ernst
Studio Photographer:
Ken Carlson
Lifestyle Photographer:
Jon Sontag
Cinematographer:
Peter Lindsey
Food Stylist:
Marah Abel