under armour
Under Armour wanted to incentivize customers to join their UA Rewards loyalty program. To empower this initiative, Jon led a team at Code and Theory to develop and direct a 20-episode series called, "Train Your Game," featuring world-renowned athletic professionals. This collaboration helped UA engage customers through consistent, episodic content. Since launch, the revamped UA Rewards program has seen massive growth, with nearly 3 million members as of 2024, well ahead of projections.
A visual system was created to highlight each core category for this series: Move, Sleep, Eat, Breath, and Think.
An interactive guide was built to define all aspects of this production, from concept, to scripting, to final production and delivery specifications.
Agency:
Code and Theory
Senior Creative Director:
Soli Moshfeghian
Creative Director:
Craig Kind
ACD:
Jon Sontag
Executive Producer:
Ana Moreno
Producer (UK):
Gil Kolirin
Producer (US):
Rob Ernst
Film Director:
Jon Sontag
Film Director:
Craig Kind
1st AD (UK):
Peter Bromfield
1st AD (US):
Hilton Jamal Day
Cinematographer:
Jules Philippi
Photographer (UK):
Lusha Alic
Photographer (US):
Rob Williamson
Lead Art Director:
Seth Roberts
Lead Product Designer:
Dominika Conroy
Lead Motion Designer:
Saulo Jamariqueli
Colorist:
Saulo Jamariqueli
Colorist:
Jon Sontag
Writer:
Craig Kind
Writer:
Marcus Thompson
Editor:
Kristof Deak
Editor:
Jon Sontag
Senior Motion Designer:
Cris Weigandt
Senior Motion Designer:
Chicoh Andrade
Senior Motion Designer:
Bernardo Marinho
Sound Designer:
Luca Sammuri